New Book Offers Guidance on How to Brand a Company as a Force for Good

More and more, organizations are judged not just for the quality and price of their products but for who they are. Many customers now expect a business to be a force for good. “Beyond Sizzle: The Next Evolution of Branding” is a playbook for building a brand that matters. Brands that matter are companies we love to love because they stand for something more than what they sell – brands such as Ben & [PR.com]

Link to article: www.pr.com/press-release/758146

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